ROADS INDIA  is a non-profit, humanitarian organization that promotes road travel safety through education and advocacy. Mr. Ram  Chairman  and founder of ROADS INDIA, created the organization in 2000, in response to several deaths in a bus crash in Andhrapradesh  India.

 ROADS INDIA  believes that, road crashes are predictable and preventable, and Roads India serves the global community with in a variety of ways to help reduce injuries and deaths and the associated social and economic impacts that result from them.

ROADS INDIA 's Mission

To save lives and minimize crash-related injuries by assisting travelers to manage road risks and inspiring the world to take actions to improve road safety. ROADS INDIA   accomplishes this mission through education, advocacy and  creation and support of exemplary, sustainable road safety programs and partnerships with Government and   Non-Governmental organizations.

Not a day passes when we do not read report of at lease 2 or 3 serious road crashes. Such accidents at one time or the other has affected almost every one, because a relative or friend is somehow connected to such crashes

ROADS INDIA  wanted to educate the general public especially youth and students through  mass media and communication  by  producing, telecasting, exhibiting  short films in regional TV Channels in their respective regional languages  for creating more awareness of road safety and prevention of road crashes .